How To Make Your SEO Investment Worthwhile?

An SEO investment can sound like it costs a lot; but in reality, it’s truly cheap if you know how to leverage it well. Here is how you should go about doing it.

First of all, you need to be working with a results-oriented SEO firm in Singapore. There are all kinds of SEO companies out there but only those which are results-oriented rather than process-oriented will achieve great results for you.

There are many reasons for that. When you work with a company that’s results-oriented, they would be on the same page as you are and would have highly similar goals as you. This makes things much easier when it comes to expectations of SEO e.t.c. instead of one party over-promising and then under-delivering e.t.c. Also, you need to understand that many things constitute SEO. But in actual reality, only some of the things will truly improve your rankings and results on Google. Therefore, you should ideally work with a company that focuses on results – otherwise the company you’re outsourcing it to may actually be doing a lot of things but none of them truly help to improve the situation of your website’s SEO.

Second of all, you should make sure that SEO is a viable investment for your business. Let us take for instance that you make $1 profit per item or service. Since a decent consultant would cost you at least $500 per month, this means that you will need to make at least 500 increased sales before making a positive return on investment. In such situations, SEO may not be the ideal marketing tool for your business.

Third of all, you should ideally be a service business. This is because when it comes to services, the keywords for your company is generally broader. For instance, if you are a dental practice in Singapore, then ranking for something like ‘dental practice in Singapore’ or ’24 hours dental clinic’ would suffice and already generate you lots of profits. However, if you sell an item like 2nd hand Kate Spade handbags, then ranking for ‘2nd hand handbags for women’ may be too general as they may be looking for Louis Vuitton, Hermes, Tod’s and many others. You can see that ranking for services would be much more profitable – or rather easier because you can target broad keywords rather than needing to target very specific keywords such as ‘2nd hand Kate Spade handbags in Singapore’ e.t.c., where the volume is usually much lower than stuff like services-related keywords i.e. ’24 hours emergency dental clinic’.

Always only work with a results-oriented SEO firm.

Changes In Singapore Web Design Trends

As a website webmaster and business owner in Singapore or anywhere around the world, it is important that you always keep up to date with the best web designs which looks great and converts well. If you are not confident, just look for a solid Singapore web design company in Singapore to help you achieve the above said results. Otherwise, you can read on if you know at least a little about website design and development as well as marketing (psychology play right here).

1) Parallax features in websites have slowly become more and more popular over the years – and this is the case even in Singapore. However, when it comes to parallax themes, you want to take note and make sure that your website’s server loads fast enough and has sufficient speed. This is because parallax features are much heavier in terms of RAM usage and will slow your server down drastically, relatively. So parallax features are very popular, looks good and works great but it’s essential that you are able to host your website on a fast enough server.

image2) Use images. Nobody wants to read paragraphs and pages of words after words. Those type of web designs are stuck in the 1990s. Don’t be a hipster and please start leveraging on trends to YOUR Singapore business benefit. Don’t get stuck in the stupid saying old is good. No it’s not good. It’s what works that’s good for your Singapore website and business.

3) Make the above the fold part of your web design impressive. It has to look good and capture people’s attention. Try to put your unique selling proposition in that area because that is where everybody will definitely look when arriving on a website. If you put the most important selling points of your business onto the footer or some negligible sidebar, people may not notice it and that will result in you losing a lot of potential leads and sales.

Finally, be audacious. Dare to be different. If your web design for your Singapore business looks similar to all of your local competitors, how can you expect to stand out among them and get the most revenue? Not possible. Think different.

Remember, after the completion of your website design, it is also important to market your business or no one would know about you naturally. There are some very popular ways and proven effective ways such as SEO or SEM Singapore. Search engines are great ways to reach out to people in Singapore who are already looking to purchase your type of products or services.

SEO Tips For Singapore Local Businesses

Here are some awesome tips that you can put to use for your local Singapore business so that your website will rank well on Google search engine for your relevant search terms to your business. These tips are taught and practised by most of the top SEO firms in Singapore like Shark Web, Purple Click and Notion Age.

1) When it comes to executing SEO, it is imperative that you share and talk about your business in real life as much as you possibly can. Here’s the reason why that would help you a lot in terms of search engine optimization marketing results. When everybody around you in Singapore is talking about your business and website, they would eventually take their discussion to Singapore related forums as well as social media sites. This means that Google will see those ‘talking and sharing’ as social media signals. In a more traditional form, this is also known as ‘social proof’.

2) Always make sure to have your own corporate social media accounts and sites. It is absolutely important for you to rank well in terms of search engine optimization. Imagine a business with no social media site – what will be the first thought to go through your mind? You will be worried if the Singapore business is actually legitimate! This is why it’s important to have a social media front for your business. Google will also see social media interactions between people and your company as a legitimate ranking factor and that will boost your SEO in Singapore.

3) Given the opportunity, try to get interviewed by relevant bloggers as well as partner firms in your industry in Singapore. This is because links that come from such authority sites are very powerful in terms of helping your Singapore SEO results on Google. It is relevant and of extremely high quality (e.g. value adding to readers).

4) Try to get good reviews from your past customers on sites such as Yelp (if relevant to your business), Google Plus, Facebook e.t.c. What this tells Google is that your business is good and what others are looking for in terms of the type of products or services you sell.

Advantages of SEO

I have talked so much about the engagement of a Singapore SEO company and even the key performance indicator to include inside SEO agreement to ensure the success of the SEO projects previously. I have also recommended Shark Web SEO company in Singapore. They are one of the best SEO companies in Singapore.

To those of you who are new to the term “SEO”, I will explain it in this post.

SEO stands for “Search Engine Optimization”. It is the process of improving the ranking of your website for relevant keywords on search engines. SEO can be considered the most important element of online marketing. The purpose of online marketing is to drive traffic to your website. With billions of people online daily, there is a huge traffic available on the internet that businesses want them to be directed to their websites. This means that potentially, billions of people will learn about your business online and expose to your brand name. This greatly helps to build a strong brand name in people’s mind.

Here I will highlight two advantages that getting SEO services from a good Singapore SEO firm such as SharkWeb or Purple Click can bring.

Firstly, a well done SEO will have its effect last for a long time. This means that your website will be ranked highly on search engines for a long time. By doing so, you will be getting a lot of passive traffic coming into your website through the search engines. Be sure to rank your website for relevant keywords and that people have been searching for these keywords online every month. With lots of traffic coming into your website, your business brand will be widely known by your target market in a quick time.

Secondly, as more people comes to your website, you will be converting more people into your customers. This means more sales for you. SEO does produce one of the highest ROI among all the different ways of online marketing. With more sales, your business will expand and grow faster.

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Key Performance Indicator for your SEO project

You have decided to work on SEO in order to build your online presence and visibility up. You want more and more website visitors to know about you and your business. You want your business’s sales to grow and your company to grow bigger. That’s all good. The next important question is, “How to ensure the success of your SEO project so that all the things said above will come true?”

If you are working on the SEO on your own, then you must be fully aware of the ethical ways to conduct SEO to rank your website high and fast. The knowledge and experience is paramount to the success of the marketing project.

If you are outsourcing the SEO project to a SEO consultant in Singapore, then you are relying on their expertise to make sure the SEO project is successful. You will want to meet up with the SEO consultant to discuss and agree on a few key performance indicator for your SEO project. These will act as monitoring tools to monitor the SEO company’s progress.

One key performance indicator to include for the SEO project is the timeline of the milestones. What do you expect to achieve 1 month after the SEO project? 3 months? 6 months? For a guide, by 6 months into the SEO project, the SEO company should have been able to rank your website within the first 3 pages of the search engine for majority of the keywords.

Another key performance indicator is the maintenance of the website ranking over time. Most SEO consultants in Singapore only guarantee your website to hit the first few pages of search engine one-time and does not promise on the website ranking subsequently. This can mean that your website ranking can potentially be dropped after the initial high ranking. You do not want that to happen. Thus, including this point side the SEO agreement will be crucial to the long-term perspective of your SEO project.

Normally, the two key performance indicator as mentioned above will be enough to ensure the success of the SEO project. In some cases, people want the Singapore SEO consultant  to guarantee that the client is able to achieve a certain number of sales a month as a result of the SEO. This is not in control by the SEO consultant. To be fair to the SEO company, they are able to drive traffic to your website, but it depends on your website conversion and your sales pitch to close the deals. Putting in this point as a key performance indicator will be unreasonable.

Website Designing Tips For Singapore Businesses

Hello there, if you are a businessman in Singapore or you simply have an online website for your business, then you need to know the basics and fundamentals of web design if you want to attract the people living in Singapore (local or foreigner) to make purchases from your business as a result of having seen your web design. Either that or you hire a good and competent website designing company. (Yes it’s possible – even for corporate websites and not only just E commerce sites)

– If you want to attract people or corporations residing in Singapore to purchase from you, then you want to make sure that you quickly list out your unique selling proposition and make sure it’s a powerful one. This is because people in Singapore have an extremely short attention span, and this means that you need to quickly grab their attention before they bounce off your website.

– Your call to action must be obvious. Most Singapore people are always rushing about and are busy. This is especially true for working adults in most cities around the world – and Singapore included. So you want to make sure that it is as easy as possible for them to click on your call to action button and make their purchase from your business or at least contact you through your website on their mobile phones (because most of them are on the go).

– This leads us to the next point which is making sure your web design for your Singapore local business is mobile friendly. In Singapore, lots of middle income working adults (middle class) do not actually own a car, hence they are able to constantly use their mobile phones while travelling on public transport such as MRT. This phenomenon in Singapore means that your website design must be mobile friendly if you wish to get as many Singapore customers as you possibly can because you want them to interact with your website while travelling on public transport.

The above mentioned tips are all extremely useful tips for web design if you want to attract Singapore based customers.

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SEO Company Singapore

Just like how I recommended you to go with a web design company instead of hiring freelancers in my previous post, you want to hire a SEO company. The reasons are similar to that of my previous post on web design for businesses. So, in my this post, I prefer talking and sharing with you my thoughts on how to look for a company that actually provides quality SEO services in Singapore such as www.sharkweb.com.sg for your local Singapore business.

– Never ever engage a SEO company in Singapore or anywhere else around the world if their prices are not in line with what they provide. Let us take an example to illustrate so that you will better understand what I mean exactly. If a SEO company Singapore offers SEO services according to number of keywords, without looking at your competition level as well as current website ranking, then chances are this is their ‘low’ end of their SEO services offering. This means that the prices for such a package should be generally affordable. However, if you want to go for the highest end of SEO services, then the prices quoted to you by the Singapore SEO company would definitely be steep but the quality of the services (e.g. guarantees and whatnot) should be much higher. If you feel that the company you’re looking at does not offer prices and quality which are in line with each other, you might want to re consider hiring them.

– Always ask them for at least a handful of websites within their SEO portfolio. Check to make sure that the rankings they claim they have achieved for these businesses are still maintained on the Google search engine.

– Check out their own website. Is their website ranked highly on Google search engine for their respective and relevant search terms? If not, how can you possibly trust their search engine optimization packages? Don’t make the risky choice – take the smart option.

– Find out more about them and their search engine optimization packages on social media. Any respectable SEO company in Singapore should know that social media signals are playing a big part in SEO today, so they should be engaging on it either for SEO or engagement with their customers and fans.

The above mentioned tips should be more than sufficient in helping you find that ideal SEO firm in Singapore to help you carry out your grand search engine optimization marketing strategy!

Finding A Singapore Web Designer

If you are contemplating whether you should choose to hire a freelance or independent web designer and developer or a web design agency in Singapore to work on your corporate website, this is what I think – go with a web design company such as Shark Web or Verz Design in Singapore. The following are a plethora of reasons why I support this point.

– When it comes to freelancers, they are definitely limited by the number of hours in each working day – and everyone only has limited time per day. So, when these web design and development freelancers get too many jobs, he or she may not be able to complete each one with sufficient vigor and quality. On the other hand, for web design companies in Singapore, they can simply hire another top designer to complete your business website if required and with the same quality that the Singapore web design company usually produces.

– When it comes to a web design company in Singapore, they are more reliable generally because you are able to find out the names and official corporate addresses of the company. However, when it comes to web designers freelancing, what you get is just one person that you are working with and so this means that you may not be able to find this person easily when something were to happen.

– Most freelance web designers are very good at a few types of programming language. However, you cannot expect a single freelancer to be able to cater to every type of programming project. This is reason why working with a web design company in Singapore is better.

– Not every web designer is a programmer and likewise, not every web developer is a good designer. Also, not all of web designers or developers are great marketers. When it comes to website design, you want to build yourself a great looking site which brands your business accurately as well as get sales. You need a person with a keen eye for design, knowledge of programming and developing and a flair for marketing.